The usage of 360°-content…

…within social media communication in soccer sports Talk at the 18th Annual International Conference on Sports: Economic, Management, Marketing & Social Aspects at Athens, Greece on May 15th 2018 Abstract: 360 degree photo and video represents a substantial innovation in visual communication in sports (Hebbel-Seeger, 2017). Within the digital transformation the technological development in the … Weiterlesen

Social Media Week 2018

Im Rahmen der Social Media Week 2018 in Hamburg habe ich drei Session organisiert, die sich den Themen „eSport“, „Storytelling am Beispiel der SailingConductors“ (https://sailingconductors.com/) sowie der Nutzung von „innovativen Medienformaten im Sport“ gewidment haben. Während ich mich bei den ersten beiden Session über die interessanten Einblicke und musikalisch untermalten Auftritte der Referentinnen und Referenten … Weiterlesen

Varsity sports and event communication…

Talk at ENAS conference 2015, Nov. 12th, Berlin Abstract: In the context of digitization, media production and media distribution become trivialized with far-ranging consequences. What only a short few years ago would have qualified as cinematic material with underwater or aerial shots could nowadays easily and with comparably far less effort be produced by an … Weiterlesen