How Does Fantasy Sport Impact Soccer Fandom?

Together with my colleague Brody Ruihley from Miami University, Ohio, I did a joint contribution to the 2021 IACS Summit on Communication and Sport at Clemson University, South Carolina/USA from 3rd to 7th of March. We’re talking about the examination of recipient behavior and user Experience through German-based Fantasy Sport by the example of „Kickbase“. … Weiterlesen

The usage of 360°-content…

…within social media communication in soccer sports Talk at the 18th Annual International Conference on Sports: Economic, Management, Marketing & Social Aspects at Athens, Greece on May 15th 2018 Abstract: 360 degree photo and video represents a substantial innovation in visual communication in sports (Hebbel-Seeger, 2017). Within the digital transformation the technological development in the … Weiterlesen

From Seeing to Beeing?! …

…The feeling of presence within 360-degrees video in sports communication Talk at the IACS summit at Indiana University, Bloomington/USA on April 27th 2018 Abstract: While the use of VR environments in the context of motor learning and training has been systematically worked on since the second half of the 1990s, especially in the area of … Weiterlesen

Usage of drones in sports communication…

…case studies for new esthetics and enlargement of space Talk at the IACS summit at Indiana University, Bloomington/USA on April 27th 2018 in cooperation with Thomas Horky Abstract: In digital media society usage of drones in sports communication gets more and more relevant, Goldberg, Corcoran and Picard (2013, p. 3) speak about a „generation drone“. … Weiterlesen