360 Degrees Video and VR for Training and Marketing within Sports

Talk at the 17 th Annual International Conference on Sports: Economic, Management, Marketing & Social Aspects (Panel „Digitalization in Sports“), 8-11 May 2017, Athens, Greece Abstract While the use of VR environments in the context of motor learning and training has been systematically worked on since the second half of the 1990s, especially in the … Weiterlesen

Usage of drones in Sports communication – new ethetics and enlargement of space

Talk at 16th Annual International Conference on Sports: Economic, Management, Marketing & Social Aspects, 9-12 May 2016, Athens, Greece   Abstract: In digital media society more and more the use of drones in sports communication get relevant, Goldberg, Corcoran and Picard (2013, 3) speak about a „generation drone“. The majority of the literature mentions the … Weiterlesen

Varsity sports and event communication…

Talk at ENAS conference 2015, Nov. 12th, Berlin Abstract: In the context of digitization, media production and media distribution become trivialized with far-ranging consequences. What only a short few years ago would have qualified as cinematic material with underwater or aerial shots could nowadays easily and with comparably far less effort be produced by an … Weiterlesen